How long does the Google Sandbox punish new sites?
When a brand new site on a brand new domain is launched, it gets put into what SEO professionals have dubbed the Google Sandbox.
Essentially Google is punishing the new site in search engine rankings for a period of time, lowering it’s ranking for keywords.
The Google Sandbox effect has been well documented by SEO professionals, and the Google Sandbox has even been indirectly
confirmed by Google themselves, in a video by Google’s Matt Cutts discussing the relevance of domain age. In that video Cutts
“The difference between a domain that’s six months old vs one year old is really not that big at all. As long as you’ve been
around for at least a couple of months, you should be able make sure that you can show up in search results.”
He went on to suggest that if you’re planning to launch a new site, you should first put up a welcome page describing the site
that will be coming soon — then by the time you finish developing your site months later you should be able to rank.
But in those first couple of months, you’ll be struggling to rank well for competitive keywords, even with great SEO practices.