WHAT IS OFF-PAGE SEO
Off-Page SEO is submission of website link or content on others websites. It is also known as link building and all related activities & actions focused on growing our Website popularity. In other words we can say that off page SEO is any kind of optimization that takes place away from the website.
Below are 21 off-page SEO strategies which can’t be missing to build an online reputation in 2017.
1) - Search Engine Submissions:
Submit your website to the all major search engines like Google, Yahoo and MSN etc., to get listed for free.
2) - Business Listings:
Making sure that you have a presence everywhere your potential customers might find you is critical to any local marketing plan. Add your business to the top business directories and get listed in search result.
3)- Google My Business page:
Create free business listing on Google My Business to start building visibility in Google Maps and Google Search in your local business area.
4) - Local Listings:
List your website on all local listing website and get listed in local search. This will help you to reach a targeted audience. Submit your website to Google Local, Maps, Yahoo Local, Yellow Pages, Superpages, Hotfrog or other top listing website in your business area.
5) - Business Reviews:
Write reviews about others businesses or ask your friends/clients to write a review of your business in major business review sites.
6) - Blogging:
This is one of the most powerful ways to promote your company/website online. Write a blog of your own for your company/website and include lots of unique content. Write precise and unique content so that your blog can gain more credit from a search engine point of view.
7) - Article Submission:
Write articles of your own and submit them to popular article sites. This will help you to attain some deep links for your website.
8) - Forum Postings:
Create form discussion on forums website which allows you to leave the website link which can be crawled by the search engines.
9) - Press Release Promotion:
Go for PR submission in popular PR websites like 1888pressrelease, Open PR, PR Leap, etc. This will help you to publish your site in Google News.
10) - Social Bookmarking:
Social Bookmarking is yet another powerful way of promoting your website, but nowadays most people are spamming social bookmarking sites without knowing how to use them. Do some social bookmarking in popular bookmarking sites like Digg, Delicious, StumbleUpon, Propeller, etc. This may increase your website traffic based on how effectively you have participated.
11) - Classifieds Submission:
Classifieds submissions are to advertise your products for free. There are many classified submissions website Try Craigslist and other major classifieds sites like Kugli, Myspace, iMadespace, Vivastreet, etc.
12) - Directories Submission:
Many people may say that directory submission is dead. As far as I’m sure it is still alive. Yes, the result of directory submissions is very slow. It takes near about 6 month to display links in Google search but it works. It is purely based on how effectively we are selecting those directories and how efficiently we are choosing the category for submission.
13) - Link Exchange:
Exchange links with service-related websites that can help increase your link popularity, which is a major factor of Google’s Page Rank algorithm.
14) - Photo Sharing:
Photo share also one of the best link building strategy. Share photos on major photo sharing websites let your audience see them and comment on them, which will help drive traffic towards your website. major photo sharing
websites are Flickr, Picasa, Photo Bucket, Picli etc.
15) - PDF Submissions:
PDF submission is one of the best ways to present the business. By PDF submission we get generates million of visitors and readers and traffic on our websites. Major PDF submission swebsites are SlideShare, www.hotfile.com, www.pdfcast.org etc.
16) - Ping Submissions:
Ping submission sites help you in faster indexing of your blog posts and reach them to the major search engines.
Here are some best ping submissions websites: pingomatic.com, pingler.com, pingoat.net etc.
17) - Video Promotions:
Now days video sharing is one of the booming ways of promotion of our products or services. get expert opinions, and reviews of your product from your customers and make them public in YouTube, Metacafe, Dailymotion, etc.
18) - Blog commenting:
Blog commenting is a great way to exchange ideas, thoughts or opinions about what people feel for a particular topic or a blog post and also it is one of the great way of gaining backlinks.
19) - Q & A Posting:
Participate in Answers by asking and answering relevant questions and placing a link to your website in the source section if necessary. If you don’t spam, this is another great way to increase your link popularity (Yahoo Answers, Cha-Cha, Answer Bag, etc.)
20) - Social Media Presence:
While social shares may or may not affect a webpage’s position in search listings, your social profiles definitely influence the content of your search results. Social media profiles are often amongst the top results in search listings for brand names.
21) - PPC campaign:
When none of the above strategies work for you, go for a PPC ad campaign with your targeted keywords. Remember that you have to pay to drive more traffic towards your website through PPC.